Secrets You Didn’t Know About Attractive Packaging
At any average store, there are hundreds, if not thousands, of products can be seen at the display on a random day. Remember! This does not include special occasions. What is the thing that makes your product stand out among all of these products and compel the customer to pick that specific item instead of any other? Some might say it is the quality of the product, but that comes second, the first thing that comes here is attractive packaging. The more beautiful the packaging will be, the more it will grab the attention of the buyers and ultimately end up in their houses or offices. An average quality product with an appealing packaging can win the competition over a high-quality product packed in terrible packaging. This is the reason why most of the leading brands rely on custom printed packaging that is exclusively associated with their brand and becomes their identity.
Following are the five secrets that have a more significant impact on making packaging as much attractive as it should be.
Keeping the package simple never goes out of fashion. But what does simplicity here mean? It means that the design you choose for the packaging, and the shape of the box should reflect simplicity. Even if you are using designs and printing for the box, it must not be very complex and abstract or else it will make the buyer confused about the product, and he/ she might walk away from the product. Choosing a modest design for the customized packaging is something that always pays off well and never lets the product down; eventually, your profits will rise, and your company will shine.
- Earn loyalty through honesty
Earning the loyalty of the customers is one of the hardest tasks that you might face in your business. This hard task can be achieved easily if you remain honest with your customers. Being honest means that whatever you have claimed to provide to your customers, make sure they are getting the exact thing. For example, if the package is claiming that the chocolate inside the box is consist of four layers of caramel and nuts, it must have four layers instead of just one or two. The customers buy the product by seeing the printed packaging boxes that state what is inside them and if they do not get what they have seen on the box, they will be disappointed and probably switch to another brand. So make sure whatever you are promising with your customers, they are getting the same thing in its original shape.
- A striking packaging
The markets and the stores are packed with the products of the same kind that come from different manufacturers. So what is it that will make them buy your product instead of any other? It is the packaging with a striking colour or design. The colour combination of the packaging does have a more significant impact on the sale of the product. It must always be a sensible combination instead of a messy and amateur grouping of colours. Many packaging manufacturing companies which provide services for custom printed boxes also have a team of designers to help their customers in choosing the right design and colour scheme for the packaging. This service is generally free of cost, but if you do not rely on these designers and want to hire a designer whom you trust, it is perfectly alright for you to do that because in the end it is your product that is going to be packed in the box and you have every right to make it the most striking and attention-grabbing package by utilizing every possible resource. Just make sure that the final product must have a more significant shelf impact and look outstanding among other products of the same kind.
Like all the other things, sustainability is another thing that you can never overlook while getting your package designed. Since the shape and the size of the packaging can be different for each product, according to its nature, the one thing that remains common is its durability. Why is it so important? Because most of the time, the products are manufactured elsewhere and sent to the stores through cargo. This process is not so friendly when it comes to the safety of the products, so the packaging must be tough enough to endure the uncomfortable journey of the product from the manufacturer to the store, and ultimately to the shelf of the customer. This goal can be achieved through a heavy-duty packaging solution.
- Convenient packaging
Last but not least, the packaging must be very comfortable not for the product only but for the customers also. The package must be in a shape that is easy for the customer to handle, and if the container is designed to contain heavyweight items, it must have a panel from where it can be handled easily. Many manufacturers ask for the custom packaging that is designed to cater to the needs of their products. Such packaging not only gives the manufacturer confidence that the product will land on the shelf in a safe and sound way but provides a sigh of relief to the buyers also. It is as simple as, the more convenient the packaging is, the more the customer will get attracted towards the product.